Treebo is a leading Indian hotel chain that works closely with large enterprise clients to manage corporate and long-stay hotel bookings across cities. Much of this coordination happens in real time through WhatsApp groups that connect Treebo’s operations teams, hotel partners, and client stakeholders.

As enterprise demand scaled, so did the number of active booking conversations.

At any given time, Treebo manages more than 3,000 active WhatsApp groups tied to ongoing booking requirements. A 25-member operations team handles these conversations daily.

Before Periskope, the team handled all coordination directly inside WhatsApp groups. To avoid missing messages, multiple team members had to be manually added to each group.

With thousands of conversations happening simultaneously, important booking requests were often buried in notifications and only surfaced later as email escalations. There was no clear ownership of messages, no way to track response times, and limited visibility into which requests were still pending.

As volume grew, missed or delayed responses began affecting revenue and creating friction with high-value enterprise clients.

"Important booking requests were often missed and only surfaced later as escalations over email. We had no clear ownership of tasks and no reliable way to track response times."