GROUP AND CHAT APIS
Text, Media & Files: Send rich messages including text, images, PDFs, etc via simple REST endpoints.
Group & 1:1 Messaging: Manage both direct messages and group conversations programmatically
Multi-Number Management: Connect multiple WhatsApp numbers in one API environment
Webhooks: Capture message delivery, read receipts, and incoming responses instantly via webhooks.
API LED WORKFLOWS
Event Triggers: Send automated messages for key events like new signups, or payment confirmations.
Scheduled or Recurring Sends: Configure automatic reminders, alerts etc at set intervals.
Automate Replies: Respond instantly to common queries or triggers using pre-set rules or AI
Multi-Step Workflows: Chain actions together like send a message, wait for a reply and assign to a team
WHATSAPP INTEGRATIONS
CRM Integrations: Connect HubSpot, Salesforce, or own CRM to log WhatsApp messages automatically.
Website & App Integration: Send messages directly from your web or mobile apps using simple API calls.
Email & Slack Escalations: Automatically escalate key customer messages to email or Slack
Google Sheets: Automate log WhatsApp messages and tickets into Google sheets
OTHER PLATFORMS
Connects only with Business API numbers
Works only with 1:1 chats
24-hour conversation windows
Template approval for messages
Pay per message
Manage single numbers
Primarily for marketing
V/S
Connects with regular WhatsApp numbers
Works with both group & 1:1 chats
No restriction on conversation windows
No template approval needed
No cost per message
Multi-number, multi-agent Inbox
Best for sales, CS and operations
