1. Periskope

Best for: B2B Companies managing Sales, Customer Success, and Operations on WhatsApp Groups & Chats

Periskope has become a standout choice for businesses using WhatsApp to manage customer interactions at scale. Designed specifically for B2B teams, it’s ideal for managing chats, groups, and communities while streamlining sales and customer success workflows.

Features:

• Multi-Number Inbox: Consolidate all WhatsApp numbers into a single, centralized inbox.

• Built-In Ticketing System: Simplify issue tracking with ticketing integrated directly into messages.

• Comprehensive Analytics: Track team performance with detailed metrics and insights.

• Automated Workflow: Automate repetitive tasks like message flagging, ticket creation, and escalations.

• Seamless Integration: Works with platforms like HubSpot, Zoho Desk, and custom APIs.

Pros:

• User-friendly interface with no technical setup required.

• Flat pricing—no per-message costs or template approval

• Compatible with regular and WhatsApp Business numbers (no Business API needed).

Cons:

• Doesn’t support WhatsApp Business API numbers.

• Not designed for mass marketing campaigns.

Pricing:

• Starts at $15/month per user for basic plans.

• Custom pricing available for enterprise solutions.

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2. Twilio API for WhatsApp

Best for: B2C Companies running Marketing Campaigns

Twilio’s API for WhatsApp is a favorite among developers and enterprises needing highly customizable solutions for messaging at scale.

Features:

• Customizable Messaging Flows: Create personalized messages and chatbots tailored to your audience.

• Omnichannel Engagement: Manage SMS, email, phone calls, and WhatsApp from a single platform.

• Rich Media Support: Easily send images, videos, and interactive buttons.

Pros:

• Highly flexible and developer-friendly.

• Designed for large-scale marketing with robust spam management.

• Excellent documentation and support for developers.

Cons:

• Steep learning curve for non-technical users.

• Costs can escalate quickly with high message volumes.

• Only works with WhatsApp Business API, not regular WhatsApp numbers or groups.

Pricing:

• Pay-as-you-go at $0.005 per message sent/received.

• Additional fees for template messages and media.

  
  

3. WATI (WhatsApp Team Inbox)

Best for: B2C Businesses running Marketing Campaigns and Chatbot Support

WATI is a versatile tool tailored for marketing campaigns and customer support, offering a user-friendly interface and advanced features.

Features:

• Shared Inbox: Manage all WhatsApp messages from one place.

• WhatsApp Catalog: Showcase your products in digital catalogs shared via messages.

• No-Code Chatbot: Set up chatbots with an easy drag-and-drop builder.

• Instagram DM Integration: Manage Instagram messages alongside WhatsApp from the same dashboard.

Pros:

• No coding required to set up chatbots.

• Integrates with popular CRMs like HubSpot and Salesforce.

• Ideal for bulk messaging.

Cons:

• Limited automation for advanced workflows.

• No built-in ticketing for issue management.

• Only works with WhatsApp Business API, not regular WhatsApp numbers or groups.

Pricing:

• Starts at $39/month for small teams.

• Additional charges for API access and advanced features.

  
  

4. Respond.io

Best for: B2C Sales Teams managing Multi-Channel Campaigns

Respond.io is a multi-channel platform that simplifies customer interactions across various messaging apps, including WhatsApp.

Features:

• Unified Multi-Channel Inbox: Centralize messages from WhatsApp, Facebook Messenger, WeChat, and more.

• AI-Enabled Chatbots: Automate personalized responses for every customer query.

• Built-In CRM: Track your sales pipeline directly within the app.

Pros:

• Excellent for managing multiple channels.

• Advanced automation features tailored for sales teams.

• Supports detailed customer segmentation.

Cons:

• Doesn’t support WhatsApp Groups.

• Pricing may be steep for small businesses.

• Only works with WhatsApp Business API numbers.

Pricing:

• Starts at $79/month for small teams.

• Custom pricing available for larger enterprises.

5. Zoko

Best for: B2C E-commerce Businesses using Shopify

Zoko is an e-commerce-focused tool that helps brands leverage WhatsApp to boost sales and conversions.

Features:

• Catalog Integration: Share product catalogs and enable direct purchases via WhatsApp.

• Abandoned Cart Recovery: Automate reminders to bring back potential customers.

• Broadcast Campaigns: Send promotional messages to segmented customer lists.

Pros:

• Tailored specifically for e-commerce.

• Strong focus on sales conversions.

• Seamless Shopify integration.

Cons:

• Limited features for non-e-commerce businesses.

• Higher pricing for advanced functionality.

• Requires WhatsApp Business API.

Pricing:

• Starts at $60/month for basic plans.

• Advanced plans range up to $200+/month.