Swapnika Nag
|
Nov 6, 2024
Businesses worldwide use WhatsApp groups to connect with customers and teams, but managing these groups at scale is tough. Periskope changes that—it’s the only platform that lets you handle WhatsApp groups easily, with tools for bulk messaging, ticketing, analytics, and CRM integration.
Read this comprehensive blog to learn how Periskope helps 2000+ businesses manage WhatsApp groups at scale.
WhatsApp Group Management: Feature Overview
Periskope offers powerful tools to help you manage WhatsApp groups at scale. Below is a quick overview of key features, with in-depth descriptions provided in the next section.
Schedule and send bulk messages to WhatsApp groups.
Convert customer queries on WhatsApp groups into tickets and tasks.
Automatically flag important WhatsApp messages using AI.
Provide Team Access to Groups & Chats Without WhatsApp
View Group Analytics on incoming and outgoing messages, query volumes, and response times.
Add and Remove Members to Multiple Groups in One Click
Set Role-Based Permissions for Group Access
Automate Workflows within Groups with Custom Rules Engine
Organize Group Chats with Labels and Custom Properties
Auto-Create Groups via APIs
Export Group Messages and Data
Integrate WhatsApp groups with HubSpot, Freshdesk, Zoho Desk, Google Sheets, and other CRM & Tools
Interested? Sign Up for Free or Book a Demo
WhatsApp Groups Management: Deep Dive
Schedule & Send Bulk Messages to WhatsApp groups
With Periskope's bulk message feature, users can
Schedule and send messages to thousands of WhatsApp groups in one click
Personalize messages with variables and attach media (e.g., images, documents, videos, audio & more)
Measure open and read rates for every message
Interested? Sign Up for Free or Book a Demo
Convert customer queries on WhatsApp groups into tickets and tasks
If you get questions or queries on WhatsApp groups, you can now
Convert any customer or internal query into a ticket by either by 1) right clicking a message and choosing "create ticket" on Periskope or 2) using the label emoji directly from the WhatsApp group to create a ticket.
Assign the ticket to your team, set priority, due dates, labels and custom properties.
Push the ticket into HubSpot, Freshdesk, Zohodesk and Google Sheets natively
Use Zapier or Periskope APIs & webhooks to integrate tickets with any other ticketing platform
Close a ticket on any platform and send a reply to the original message on the WhatsApp group
Interested? Sign Up for Free or Book a Demo
Automatically Flag Important WhatsApp Messages with AI
Periskope's AI-driven flagging feature helps you stay on top of crucial messages in busy WhatsApp groups. With this tool, you can:
Use AI-driven sentiment analysis to detect messages needing immediate attention (e.g., negative sentiment or urgent keywords) and automatically flag them
Set up custom rules to convert flagged messages into tickets, forward to specific groups, assign to teams etc
Receive notifications or visual indicators within the platform to highlight flagged messages across different group chats.
Interested? Sign Up for Free or Book a Demo
Provide Team Access to Groups & Chats Without WhatsApp
Periskope allows centralized group chat management without needing WhatsApp access for each team member. This means you can:
Grant access to view, respond, or manage WhatsApp group chats to agents, team members, or entire departments within Periskope.
Manage permissions based on roles, ensuring only authorized users can view or access certain groups /chats
Track responses and interactions directly within Periskope, allowing you to monitor team actions without needing to manage individual WhatsApp accounts.
Centralize all group communication on Periskope, providing a single view of customer conversations across multiple groups.
Interested? Sign Up for Free or Book a Demo
View Group Analytics
Periskope’s analytics provides insights into how WhatsApp groups are performing and how responsive teams are. Detailed analytics include:
Track message volumes for incoming and outgoing messages across groups.
Monitor response times, allowing you to evaluate team efficiency and customer satisfaction.
View the total number of queries or issues raised, identifying patterns or recurring topics.
Access reports on group engagement levels, helping optimize communication and refine team processes.
Interested? Sign Up for Free or Book a Demo
Add and Remove Members to Multiple Groups in One Click
Periskope simplifies group membership management across multiple WhatsApp groups with a single click. This feature lets you:
Add or remove members in across selected groups, saving time and reducing manual adjustments.
Manage large teams or customers who need access to specific groups quickly and efficiently.
Use this tool to maintain current and accurate group compositions, especially in high-turnover or dynamic member environments.
Interested? Sign Up for Free or Book a Demo
Set Role-Based Permissions for Group Access
Manage access control with Periskope’s role-based permissions to ensure data security and relevant visibility. Features include:
Assign specific roles for viewing, responding, and managing group chats, keeping sensitive information secure.
Customize permissions and access for each role
Use permissions to control the flow of information, ensuring that only the right people have full access to group interactions.
Interested? Sign Up for Free or Book a Demo
Automate Workflows within Groups with Custom Rules Engine
Periskope’s custom rules engine allows you to streamline workflows and automate actions within WhatsApp groups and chats.
Automatically reply to messages containing specific keywords or during off-hours.
Automatically create tickets when customer queries are detected in groups or 1:1 chats.
Automatically categorize and label incoming chats and groups based on predefined criteria.
Automatically trigger follow-up or reactivation messages after a period of inactivity to keep engagement high.
Interested? Sign Up for Free or Book a Demo
Organize Group Chats with Labels and Custom Properties
With Periskope’s labeling and custom property features, you can streamline group chat organization. This allows you to:
Apply custom labels (e.g., VIP, high-priority, feedback) to organize and segment chats by relevance or urgency.
Add custom properties to each chat, such as status, owner, or department, for easier filtering and sorting.
Create categories that help you track ongoing conversations and return to critical discussions faster.
Sort and filter chats by labels or properties, making it easy to focus on specific types of interactions.
Interested? Sign Up for Free or Book a Demo
Auto-Create Groups via APIs
Periskope’s API integration allows you to automate WhatsApp group creation based on specific workflows or triggers. Key functionalities include:
Automatically create and configure new groups as part of your customer journey or support workflow.
Define and add participants during group creation, streamlining the onboarding or engagement process.
Customize group settings via API calls, such as setting group descriptions, privacy levels, or initial messages.
Integrate group creation into larger workflows, ensuring groups are set up precisely when needed (e.g., upon new customer registration or specific event triggers).
Interested? Sign Up for Free or Book a Demo
Export Group Messages and Data
Periskope’s export feature allows easy access to historical group data for reporting or compliance purposes. With this, you can:
Export full conversation histories, including message timestamps, participants, and media attachments.
Download group membership details and other metadata
Export specific timeframes or conversation segments to ensure you have relevant data for analysis.
Interested? Sign Up for Free or Book a Demo
Integrate WhatsApp Groups with CRMs and Tools
Periskope enables seamless integration with CRM systems and other tools for synchronized data. Key integration features include:
Direct integration with platforms like HubSpot, Freshdesk, Zoho Desk, and Google Sheets to unify customer interactions.
Use Zapier or custom APIs & webhooks to connect with additional third-party tools, ensuring flexible data flow and workflow automation including
Automatic group creation
Sending messages to groups based on triggers
Reading entire chat histories for analytics
Programmatically adding and removing group members
Creating and syncing tickets with ease
Interested? Sign Up for Free or Book a Demo